Target audience in brief:
Gender: Female
Aged: 17 - 25
Demographics: C, D, E
Favourite music genre: Indie
The target audience for our music video will be women between the ages of 17-25. This is because the song is a love song with a young man and women in their 20s so people who are just younger and slightly older then the artist and the woman within the story my be able to connect more with the song and the narrative. For the girls who are 17, 18 and 19 this music video may make them excited for their future with a partner. This music video may appeal more to heterosexual females more than heterosexual men or homosexual females/ males. This is because the 'sex appeal' of the artist as he is a young male and will attract young heterosexual females. This would not appeal as much to homosexual males because although they may find the artist attractive the narrative of the music video Is between a heterosexual couple. This music video would not appeal as much to homosexual women because there is no appeal to the artist and the music video is based on a heterosexual couple even if they do like the music. Heterosexual men are stereotypically not as likely to want to watch a love story as a woman and therefore would not be as likely to watch our music video. The demographics of the target audience will be C,D, E this is because there will be many students between the age range or 17-25 who class at social grade E and then if they are in full time work at the age between 17-25 are not likely to earn very much still and will probably be social grade C-D. Our target audience will have to like Indie pop music as this is the genre of the music that will be performed in our music video.
Fan Girls aged 17-25
Sophie Thomas

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